Work I’m proud of.
From fast-moving social posts to deep-dive blogs and big-picture brand campaigns, I’ve written for all kinds of voices, formats, and industries. Take a peek, and if you’d like to see more, let’s talk.
PepsiCo
THE ASK
Ongoing email marketing and copy support for Tasty Rewards, PepsiCo’s North American CRM program connecting a $23B portfolio of iconic snack brands to millions of users through personalized offers, recipes, and content.
WINS
👑 Earned senior leadership praise for standout copy on PTR US Lay’s and Mountain Dew, leading to repeat requests
🌟 Personally requested as lead copywriter for Tasty Rewards, earning cross-team trust
📈Delivered craveable, high-performing emails driving recipe, savings, and sweepstakes clicks
🎯 Named seasonal contests aligned to tone and monthly goals
💌 Built a multi-email welcome journey that boosted early engagement and repeat visits
Cisco Duo
THE ASK
Reposition a legacy homepage and rewrite core content to reflect Duo’s evolved messaging and security-first identity.
WINS
✨ Received client praise for clever, catchy headlines and taglines that sharpened Duo’s messaging and captured attention
🤓 Earned internal recognition for simplifying complex technical language into copy that resonated with SMB buyers
🪧 Delivered homepage copy structured to guide visitors through key value props and support stronger conversion paths
🛡 Crafted zero trust messaging that made Duo’s security offering feel actionable, relevant, and aligned to audience needs
New York Life
Investments
THE ASK
Develop paid and organic social content for New York Life Investments that simplifies complex financial topics, builds brand trust, and drives stronger engagement across platforms.
WINS
🌱 Wrote compelling Evergreen Fund copy that made private equity feel accessible and compelling
🧠 Translated dense financial content into clean, audience-friendly copy across LinkedIn, Facebook, and Instagram
📈 Wrote a full suite of paid social ads designed to spark investor interest and drive engagement
🎤 Delivered ongoing social content, including fund spotlights, thought leadership, event coverage, and more, to strengthen brand presence and advisor relevance
🤝 Maintained a consistent voice that balanced authority with approachability, helping build audience trust and recognition
Finish x Lysol
THE ASK
Create standout contest concepts and supporting CRM and social copy to promote Finish and Lysol.
WINS
💡 Conceptualized fully developed sweepstakes ideas from scratch, each built around insight-driven hooks, prize strategy, and sample messaging
🙌 Delivered creative concepts that earned enthusiastic response from both internal teams and the client, with all three directions fully developed for client presentation
🤝 Partnered with the client to evolve the selected concepts into a fully built campaign
✍️ Wrote final copy across landing page, organic social, CRM emails, and Jebbit quiz flow, supporting campaign engagement and participation
Xyzal
THE ASK
Write engaging, on-brand content in the voice of Xyzal’s mascot, Nigel the Owl.
WINS
✉️ Wrote email campaigns and social content that balanced allergy education with humor and brand voice, helping drive audience engagement
🦉 Became the team’s go-to expert for writing in Nigel’s voice, capturing his distinct blend of wise owl authority and British charm
📱Delivered scroll-stopping content that stayed true to brand while giving Nigel a unique, consistent point of view that resonated with audienceselivered scroll-
AICPA
THE ASK
Write in-depth, research-backed ebooks for CPA firms on key insurance and risk topics.
WINS
🏆Earned client praise for standout content quality, with one ebook shared with senior leadership as a model for future asset
📚Wrote long-form ebooks for the AICPA Member Insurance Program, simplifying complex insurance topics into clear, high-value resources for CPA firms
🤝 Delivered thought leadership content that positioned the brand as a trusted advisor within the accounting profession
👀 Supported both gated and un-gated content strategies to help drive engagement, lead generation, and brand visibility
Veet
THE ASK
Deliver empowering, positive , on-brand lifestyle blogs for a personal grooming audience.
WINS
👑 Delivered marketing emails, listicles and themed blogs designed to engage readers while reinforcing product relevance and supporting seasonal content strategy
✨Recognized for writing a body-positive, non-judgmental swimsuit fit guide that balanced helpful advice with the brand’s confident, cheeky tone requested as lead copywriter for Tasty Rewards, earning cross-team trust
🌸Received positive feedback on the Self-Care Sunday article for delivering feel-good content that captured the brand voice
Beyond The Surface:
5 Fantastic Benefits of Extiofon
“Down There” Grooming
Questions You’re Too Afraid to Ask
Galentine’s Day Glow:
How to Prep for a Girl’s Night In with Veet
K-Y
THE ASK
Create long-form blog content that blends product education with emotionally intelligent storytelling.
WINS
💗 Wrote SEO blog content and marketing emails covering topics from lube selection to relationship intimacy, helping educate and engage a broad audience
🏅Called out by the SEO team for seamlessly integrating keywords in a way that felt natural while supporting search performance
⚖️Balanced clear product education with warm, inclusive messaging to help normalize conversations around sex, self-care, and sexual wellness
Aon Edge
THE ASK
Drive traffic and engagement with timely, weather-relevant blogs and thought leadership.
WINS
🔎 Researched weather patterns, insurance law, and current events to inform content strategy and pitch timely, relevant article ideas that connected audience needs with industry trends
🌀 Wrote SEO blogs connecting real-time weather events to flood insurance topics, helping drive audience relevance, education, and engagement
🚀 Delivered strong content that earned client praise and led to a CEO collaboration on a state-of-the-industry article, which was later shared by leadership as a valuable market perspective
🎙️ Scripted an animated video that brought broker pain points and selling advantages to life, helping support broker engagement and strengthen brand positioning
5 Questions Home Buyers Ask About Flood Insurance
Does Flood Insurance Cover Basements?
What is Flash Flooding?
